01
Media relations
We build and work real reporter relationships across North Dakota, the region and national outlets, so a pitch lands with someone who already knows your name.
SolutionsSignal Range
Public Relations
Media relations, press strategy and campaigns that put your story in the right outlets, and keep it there.
Based in Fargo. Working with clients nationwide.
The problem
Good news that dies in an inbox.
Your story, placed where it counts. We run media relations, press strategy and announcement campaigns that get your name in the right outlets, and keep it there for the right reasons.
The film is the ten minutes before an interview: lights up, notes down, one message agreed on. That's where placements are won.
What we do
02
Announcement campaigns
Launches, hires, expansions, funding, milestones. Timeline, embargo plan, press materials, spokesperson prep and the follow-through that turns one story into several.
03
Press materials
Releases, media kits, fact sheets, executive bios and boilerplate written once, correctly, so your whole team stops rewriting them.
04
Spokesperson training
Interview prep, message discipline and the three answers that hold up under a hard question.
What you get
Delivered, and yours
- A press strategy you can read in one sitting
- Materials ready to send
- A target outlet list with owners and dates
- Monthly reporting on placements and what they moved
Who it's for
For organizations with a story worth placing: launches, hires, expansions and milestones that deserve more than a two-page release dying in an inbox.
- 01
Launches
- 02
Hires and expansions
- 03
Milestones
Elk carry sound farther than you think, a bugle crosses a whole drainage. Signal Range is how we carry yours: the right story, to the right outlet, at the right moment.
How it works
Run on the Antler Method
01
Audit & consultation
Scout
Scout reads your current media presence and materials.
02
The plan
Beam
Beam delivers the press strategy and a target outlet list with owners and dates.
03
Implementation
Velvet
Velvet runs the campaign live alongside your team.
04
Review
Cast
Cast measures placements and what they moved.
Put Signal Range to work
A Scout Session is a free intro meeting where we learn your ground and tell you plainly whether this is the right season for it.
Other points on the rack
One VoiceCommunicationsMessaging, brand voice and content systems, so everything out of the building sounds like you on your best day, every day.
Open GroundConsulting & StrategySenior counsel and advisory retainers that name what's working, cut the dead weight and aim you at open ground.
New RackCustom AIAssistants, automation and internal tools built around your documents, voice and workflow, giving your team hours back.
Visual RangeVisual creativePhotography, videography, drone work and virtual tours that show your operation the way it deserves to be seen.
Open FrequencyRadio & BroadcastRadio strategy, show and spot production, media buying, and live coverage that carries your voice across the region and beyond.